“Your most unhappy customers are your greatest source of learning.”
- Bill Gates

A few weeks ago, a long time client of ours did us a huge favor – he got angry and told us about it!Â
We get a lot of thanks and compliments from both our clients and our colleagues, and we love hearing that they are happy.  We spend a great deal of time educating ourselves on all the technical aspects of the real estate industry as well as looking for new and better ways we can serve our clients and get the job done.  Just in the past year we have changed database software programs and installed a dedicated server for our office network to make us more efficient in what we do.  We have added the moving truck for the free use of our clients.  We have modified our action plans to cover more of the details that must be done for each transaction so that they can’t fall through the cracks.  We have added an FTP site to make it easier for clients to get photos and documents over the Internet.  We have developed a newspaper to keep our clients informed about what is happening in the market.

We thought we were doing great, but our long time client felt that we were taking him for granted and not responding quickly enough to his basic needs like getting a sign up, keeping flyers in the box and posting a pending sign.  And you know what?  He was right.  In trying to improve and give more, we were losing touch with the basics.

So he did us a huge favor – he let us know.  We have put a spotlight back on the basics, and the other improvements we have made will help us keep it there.  So if you have real estate needs from basics to high tech, give us a call – thanks to criticism, we’re better than ever.